LET'S GET STARTED.

What the name of the company?
Are we just revamping your website, if so, please provide the URL and your login details below.
Outline your overarching business strategy and goals for the next 1-3 years:
Explain how your website/software aligns with your overall business strategy:

WEBSITE OBJECTIVES.

What is the main purpose of your new website?
What is the secondary purpose of your website?
Describe your business to us as if we are a potential customer. Be as detailed as you need to be in order to convince us to do business with you. Who is your ideal customers? How old are they? What gender are they? Where do they hang out online? What are their interests? Why do they visit your website? Why do they buy your products?
What are the top 5 reasons your ideal customer will visit your website? [For e.g. research product information, get the contact details, ask questions about services, pricing]
What keywords and phrases would your customers use to find your products or services online?
What problems do your services solve for your customers?
How do you plan to promote your website?
Do you offer your customers any guarantees or warranties on your work or services?

COMPETITORS.

Who are your top five competitors, and why?
Why should customers choose you over your competitor? What makes you stand out from the rest?
List some competitor websites and tell us what you like and don’t like about them.

DESIGN.

We will use this information to design your mockups so please be specific and accurate.

Describe the desired look and feel of your website:
How do you envision the user's journey from landing on the website to taking action (e.g., making a purchase, signing up)?
Are there any specific design elements or features that you want to include on your website?
How should your brand values and identity be represented on the website?

We can provide basic icon packs, if you need something custom-made we will quote you. Please indicate below if you need this.

YesNo
List websites you admire and articulate what appeals to you about them:

Do we need to source images for you?

YesNo

Will you provide the content first, or will you base your content off of our mockups?

Content FirstWill base content off mockup

We appreciate the time you've taken to fill this out.

The details you provide will form the foundation of our design strategy, ensuring the final product not only meets but exceeds your expectations.
Please feel free to email through any additional comments or upload any related documents that could inform our strategy.