Content Preparation

• Text and Spelling: Ensure all text is free from spelling errors and grammar issues.
• Formatting and Layout: Verify page and content formatting is appropriate and consistent across all pages.
• Content Completion: Remove all placeholder text and confirm all pages are fully populated with content.
• Legal Pages: Include a Privacy Policy and Terms of Service (generated via getterms.io or similar service).
• Favicon: Create and check that the favicon is correctly displayed, including retina display compatibility.
• Copyright Statement: Ensure the footer includes “Website Design + Conversion Strategy by Launch Digital.”
• 404 Page: Create an informative 404 error page to guide users back to active pages.
• Authorship: Assign the correct authorship to pages and posts where necessary.
  
  

SEO Optimization

• Keyword Optimization: Ensure each page is optimized around a specific keyword.
• Canonical URLs: Set canonical URLs to prevent duplicate content issues.
• YOAST SEO: Install and configure YOAST SEO plugin for WordPress sites.
• H1 Tags: Include one H1 tag per page, incorporating the main keyword.
• Meta Elements: Apply unique meta titles and descriptions for each page.
• Alt Tags: Update all image alt tags for accessibility and SEO.
• YOAST SEO Analysis: Achieve SEO-friendly status on YOAST for all pages.
  
  

Social Media Integration

• Account Links: Integrate and link correctly to social media accounts using the appropriate APIs for seamless integration.
  
  

Cross-Browser and Device Rendering

• Ensure the website displays and functions correctly across key browsers and devices, including Internet Explorer, Chrome (Android Mobile, Windows, iOS Mobile), Firefox (Windows, Mac), Safari (Mac, iOS Mobile).
  
  

Functionality Checks

• Forms: Test all forms for correct processing, including required fields and validation checks. Ensure forms direct to the correct recipient and have a confirmation page or event tracking.
• Search Functionality: Test site search and search results for accuracy and functionality.
  
  

Speed, Security, and Performance Optimization

• Speed Test: Run a GTmetrix speed test to identify and optimize loading times.
• Image Optimization: Confirm all images are optimized for fast loading without sacrificing quality.
• Performance Plugins: Install and set up performance optimization plugins like SG Optimise (for SiteGround hosting) or equivalent.
• Security Measures: Install and configure security plugins such as iThemes Security, enable two-factor authentication, and mask the login page to enhance security.
  
  

Final Steps

• Review: Conduct a final review with stakeholders to ensure all aspects meet or exceed project requirements.
• Launch: Schedule and execute the site launch, followed by monitoring for any immediate issues post-launch.