Social media questionnaire Below is a questionnaire to gather information about your social media accounts. Your business Details. What is your name and email address? What prompted you to reach out to us specifically? What is your company's name? Do you have a website? Please provide your URL below. Do you have established social pages already? YesNo Please provide a list of social channels below that you have or would like us to work with. Please provide a brief history of your company. It's helpful to know more about the industry you work in to tailor content and strategies to your audience. Who are the decision makers for this project? The purpose. Do you know how to set-up Facebook business manager? If you do, please add us as an Agency partner (Our Business ID is: 140454067062802) once we start. If you don't we'll provide further instructions on how to set this up so don't worry. YesNo Do you have a pixel / social tracking code already set-up on your website? What is the primary goal of your social media pages? Build brand awarenessKeep followers up to date on the latest newsSell product/serviceBuild customer loyaltyPromote latest product/serviceDrive traffic to your website Please list below specific objectives you aim to achieve with social media (e.g., increase website traffic by X%, grow followers by Y% in Z months, etc). This helps in creating measurable targets. What types of content do prefer or have seen success with (images, videos, blog posts, etc.)? How do you measure the success of your social media pages? What metrics are important to you and what should we need focus on improving? We are finding that social media is great for brand awareness, but lacking when it comes to selling products & services. We'd suggest running paid ad campaigns alongside organic content. Would you be interested in this? YesNo We partner with a great agency that runs Google Ads (PPC Campaigns) for our clients. Would you be interested in exploring this too? YesNo Who is your ideal customers? How old are they? What gender are they? Where do they hang out online? What are their interests? Why do they visit your social pages? Why do they buy your products? Please try be as specific as possible as this will tell us who we are targeting. The Design. Do you have existing brand guidelines we should follow? This includes colour schemes, fonts, logo usage, and overall aesthetic. YesNo How would you describe the desired tone and style of your social media presence? (e.g., professional, casual, playful, authoritative) Are you interested in utilising Instagram Reels and Stories as part of your social media strategy? NoYes, both Reels and StoriesOnly ReelsOnly Stories Do you have the capability to produce photo and video content in-house, or would you require assistance with content creation? We can produce content in-houseWe need assistance with content creationA mix of both For paid social campaigns, do you have preferences or requirements for the visual design of ads? Your Competitors. Please provide the social media channels of your top 5 competitors. What are they doing to compete for the attention of your ideal customer and why do you think it's working? What sets your brand apart from your competitors on social media? Budget & delivery. Please note that the first month is for set-up and research. Once this is in place, then we will start posting / running campaigns. Please confirm you understand this. When would you like to start your social media journey with us? Tell us about past experiences with other social media agencies. What has worked, what hasn't, and any pain points to avoid? What is your budget? We'll send through our pricing deck so you can see what each tier includes. Startup Package: R8,000 per monthProfessional Package: R11,000 per monthBig Time Package: R19,500 That’s all we need for now! Thanks for taking the time to fill this in – we’ll be in touch shortly.